AIMS – Melbourne Motorshow Press Kits
Press kits are generally given out to the Motorshow attending press members at the end of each presentation, each year there is different types and styles.
Here is a collection from Friday’s media day
Collection of Press kits from AIMS 2011
Press kits come in a common form these days - USB style
Range Rover Evoque Press book
Open up and
No its not a Land Rover Credit Card but a USB key loaded with release and images
Lamborghini took it up a notch by presenting as well a printed release a metal tin with leather covered USB key
Lamborghini printed on one side
Aventador printed on the other
Interesting way to present the all new Kia Rio press kit
Not really a press kit from Jaguar
But plant seeds do make a good "Green" statement
Audi Press kit came in its own metal tin and with a great small pen light